DO EMPLOYEE AND CUSTOMER SURVEYS
Sun, 08 Nov 2009 05:00:00 -0700
Review and project - What are the conclusions from collecting all the marketing data? These are the strengths and weaknesses of your restaurant, "this is what it looked like"; "this or that is why I say this" and "this is our basic marketing conclusion" for this particular restaurant. With this information you need to set up future marketing objectives and discuss...
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Competition is tough and guest expectations are high.
Sat, 07 Nov 2009 05:00:00 -0700
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This is a Profit-Making Organization. That's the Way We Planned It...And That's the Way It Is!
Fri, 06 Nov 2009 05:00:00 -0700
The most important aspect of a successful menu is to have consistent food coming out of the kitchen. Everything has to live up to the expectation created by the menu copy. Today's menus need careful thought and consideration to meet the needs of your guests so you can ensure repeat business, higher sales volume and increased profit. To survive in this competitive market, you must always be working...
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PROVIDING VALUE FOR YOUR GUESTS
Thu, 05 Nov 2009 05:00:00 -0700
There are many great ideas in getting your customers to spend more money with you and to receive a better dining experience. These ideas should be personalized and adapted to your restaurant. Restaurant marketing takes planning and will take some work, forethought and most of all, it's going to take self-discipline to put your restaurant marketing in high gear and implemented but it certainly...
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RAISE YOUR MENU PRICES Part 2
Mon, 02 Nov 2009 05:00:00 -0700
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RAISE YOUR MENU PRICES
Sun, 01 Nov 2009 05:00:00 -0700
Let's examine this idea for a moment. Many businesses are so focused on Low Price that they believe that Low Price is the only thing that the customer is looking for. This is just not true. Customers do want a good price, but they first want a great dining experience. You also need to understand that many times there's a difference between what the customer says they want and what they really...
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We have found from experience that most restaurants have a menu pricing problem
Sat, 31 Oct 2009 05:00:00 -0600
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To be most effective, you must focus on the most important marketing issues that can be addressed quickly and can give you some serious results
Fri, 30 Oct 2009 05:00:00 -0600
You start out with the most important restaurant marketing programs that you are going to get the best return on and you take on one more issue at a time. When you get a little bit better, you take on two areas and you can build step-by-step into the marketing program so you do not get overwhelmed. You must slip into the marketing process at a speed that you are comfortable with, but where you...
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With every restaurant marketing promotion, you need to do data collection and then do an evaluation of the data
Thu, 29 Oct 2009 05:00:00 -0600
All restaurant marketing promotions need to be geared toward building better relationships with your customers. Marketing can't just be discounting, but discounting does have a part in it. You need to give the guest a reason, an incentive to buy more and/or to come back more often. This is how you market to build your sales. You develop positive relationships with every guest. You must create...
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When selecting restaurant marketing programs, take the easiest programs to implement and then test them.
Mon, 26 Oct 2009 05:00:00 -0600
Be creative, look at other industries and at your competitors. What are they doing that you can use? You can keep as many restaurnat marketing programs working as feasible, as long as you are showing any kind of profit on them. Structure a plan to test your results on the smallest scale possible and track the results to identify the benefits to the customer and the business. What are the "...
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Integrated Restaurant Marketing is a process of identifying the most effective and efficient marketing programs for your restaurant
Sun, 25 Oct 2009 05:00:00 -0600
Successful restaurateurs can spend nearly 40 percent of their time on restaurant marketing activities. Whatever it is that you do, there is nothing as important as marketing. The key to effective marketing is the "integration" of the marketing approaches that have proven successful for you. It is building your foundation for restaurant marketing around the greatest number of these successful...
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A Restaurant Marketing Coaching/Mentoring Program
Sat, 24 Oct 2009 05:00:00 -0600
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SuperStar Employees
Fri, 23 Oct 2009 05:00:00 -0600
Your very best marketing tool is your employees, if you have cultivated the right climate within your company. The attitude, knowledge work skills and work habits of your employees are the tools that your employees use to market within your restaurant. Your employees are the most important factor to the success of your restaurant. It is not enough to have good food or a great atmosphere. You...
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"Marketing Tools" that you can use for party and holiday promotions
Thu, 22 Oct 2009 05:00:00 -0600
You can order your decorations and have some cute seasonal items. OR you can simply send your NMR out to buy decorations from a store in your community. We suggest that you put your NMR in charge of decorating for you. After the holidays, we suggest you store your decorations in tupperware type tubs for the next year and add to your decor each year. You should at the very least change your decorations...
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A 56.8% Increase in Sales!
Thu, 12 Jun 2008 05:00:00 -0600
But rather than make excuses, Jeff Mohler of the Marblehead Grille and Chowder House in Easton, PA decided to take the offensive. He began focusing on Neighborhood Marketing part way through the first quarter of the year. 2nd quarter results showed a 24.4% increase over the previous year (after all...
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Pizza Operators are Making Dough Grow
Thu, 12 Jun 2008 05:00:00 -0600
"After all these years, it's nice to reinvigorate your love for your business." says John McNulty, Shakey's Pizza licensee. McNulty's family has owned and operated the El Monte, California Shakey's Pizza restaurant since 1964. "I purchased the restaurant from my father in 1989. Until...
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